PRESS RELEASE
For Immediate Release
Islamabad, Pakistan – March 27, 2025 – Islamabad United, the most successful franchise in HBL Pakistan Super League history, is pleased to announce its strategic partnership with PTV Sports, Pakistan’s leading state-run sports broadcaster. As Islamabad United’s Official Sports Content Partner, PTV Sports will produce and air exclusive content designed to bring fans closer to the action and the athletes who represent the franchise.
The collaboration aims to provide viewers with greater access to Islamabad United through training footage, matchday moments, interviews, and behind-the-scenes glimpses—helping fans experience the passion and preparation that goes into each performance.
Rehan Ulhaq, General Manager of Islamabad United, shared:
“Islamabad United has always believed in pushing the boundaries – both on and off the field. PTV Sports is Pakistan’s most trusted and far-reaching sports platform, and this partnership allows us to connect with fans like never before. Together, we aim to showcase not just cricket, but the human stories behind it—bringing audiences closer to the heart of Islamabad United.”
Adnan Malik, Chief Organizer & Head of Production at PTV Sports, stated:
“PTV Sports, Pakistan’s leading and most-watched sports channel, is committed to delivering unparalleled sports coverage to its viewers. It is a matter of great pride and excitement for both PTV Sports and Islamabad United to join hands in this strategic partnership. This collaboration brings together two of the very best in their respective domains—PTV Sports, the nation’s premier sports broadcaster, and Islamabad United, one of the most successful and celebrated franchises in Pakistani cricket. Through this partnership, we aim to enhance the sports-viewing experience, promote cricket at all levels, and engage fans with high-quality content and exclusive coverage. We look forward to a successful and mutually beneficial collaboration that will elevate sports entertainment in Pakistan.”
With this partnership, fans can expect match-focused coverage and player-centric content to be showcased on PTV Sports, reaffirming Islamabad United’s commitment to building deeper connections with its audience across platforms.