PRESS RELEASE
For Immediate Release
Islamabad United Extends Strategic Partnership with HUM Network as Official Media Partner
Islamabad, Pakistan – March 30th, 2025 – Islamabad United, the most successful franchise in HBL Pakistan Super League history, is proud to announce the continuation of its strategic partnership with HUM Network, Pakistan’s leading entertainment and media conglomerate. As Islamabad United’s Official Entertainment & Broadcast Partner, HUM Network will play a central role in amplifying the team’s off-field narrative through compelling storytelling, lifestyle content, and crossover entertainment across its flagship channels and digital platforms.
This renewed collaboration builds on the success of previous seasons, reaffirming the strong synergy between Islamabad United’s innovative cricketing culture and HUM Network’s creative excellence and reach. Together, they represent the fusion of two of Pakistan’s most recognized and respected brands—each committed to elevating the way cricket and entertainment intersect in the country.
Fans can look forward to a diverse content slate, including behind-the-scenes access, player-focused lifestyle features, cultural crossovers, and special primetime integrations, aimed at celebrating the people, personalities, and passion behind Islamabad United.
Ahsan Latif, CEO of Islamabad United, stated:
“Our partnership with HUM Network is rooted in shared values— excellence, innovation, and a commitment to storytelling that connects with audiences on a deeper level. This isn’t just a collaboration; it’s a creative alliance that helps us humanize our players, highlight their journeys, and create unforgettable moments for our fans. We’re thrilled to continue this relationship and take it to new heights this season.”
Duraid Qureshi CEO of HUM Network shared:
“HUM Network has always been at the forefront of content creation in Pakistan, and this partnership with Islamabad United allows us to bring our storytelling expertise into the world of cricket. This is more than just coverage—it’s about creating cultural touchpoints, celebrating heroes, and crafting content that resonates beyond the sport. We’re excited to continue this journey with Islamabad United and offer fans a richer, more immersive experience.”
As Islamabad United and HUM Network deepen their collaboration, expect original programming, special features, and unforgettable entertainment moments throughout the HBL PSL season and beyond—exclusively on HUM Network’s television and digital platforms.