Karachi, 01 February 2019 – Islamabad United, the winners of the inaugural HBL PSL and the defending champions from HBL PSL3, is proud to announce the partnership with Sprite.
Sprite will be the Official Thirst Quenchers of Islamabad United for the duration of PSL4. The partnership will see Sprite adapt Islamabad United branding over the next two months.
Regarding the partnership, GM Coca Cola Rizwan Khan said, “Sprite is thrilled at having partnered with Islamabad United as the defending champions’ official thirst quenchers. Sprite has always valued sports as a platform to connect with its consumers. Cricket and Islamabad United provide an ideal platform for Sprite to explore innovative avenues to form meaningful relationships with a cricket mad nation. We hope to employ never before seen activations around the partnership that will resonate with the fans and result in a long-lasting winning combination.”
In reference to this collaboration, Islamabad United Owner, Ali Naqvi said, “We are excited to have Sprite on board as the Official Thirst Quenchers of Islamabad United. It is exciting to see more and more reputable brands attaching themselves to Islamabad United in particular, and the PSL as a whole. We at ISLU pride ourselves at maintaining the highest levels of quality and performance both on and off the field. The innovative partnership marketing and activation strategy that Sprite will bring into this partnership is a positive step towards the commercial development of sports sponsorship in Pakistan”
Islamabad United is one of the six franchise teams in the Pakistan Super League (PSL) and is the winner of the first and third seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.
Leonine Global Sports (LGS) is the proud owner of Islamabad United, the FIRST CHAMPIONS of the Pakistan Super League. Part of the Leonine Global group, Leonine Global Sports is focussed on enabling sports and creating franchises with a mission to provide: 1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4)An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5)A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7)A responsible member on CSR.
Further information is available at:
www.facebook.com/IsbUnitedPSL;
www.facebook.com/LeonineGlobal