Lahore, 31 January 2019 – Islamabad United, the winners of two of the first three editions of the HBL PSL and the defending champions for PSL4, is proud to announce its partnership with Sabroso The Chicken Specialist for Season 4 of the HBL PSL. Sabroso will be the Official Food Partners of the defending champions.
The partnership will give Sabroso access to exclusive digital content from Islamabad United. Sabroso will also participate in the promotion of Islamabad United for HBL PSL4.
Commenting on this partnership, Salman Sabir, the Chairman of Sabroso said,
“We are really excited to partner with Islamabad United this season. Sabroso has the same core values as Islamabad United, we want a united Pakistan and a greener Pakistan. Islamabad United’s digital platform is very engaging which resonates well with all our target audience, hence we have decided to join hands with them. Sabroso has always invested in cricket & plans to do more in the future hopefully. Along with Islamabad United, we hope we can bring positive change to our country through cricket.”
Sharing his thoughts on this exciting endeavor, Ali Naqvi, owner of Islamabad United added,
“We are glad to be partnering up with Sabroso for this season of PSL. Sabroso has always supported cricket in Pakistan and it is heartening to see them take it up a notch to join us in PSL 4. Sabroso’s reputation in the Pakistan poultry industry is unrivalled, and commitment to quality is a commonly shared trait between Sabroso and Islamabad United, making this the perfect partnership for both parties.”
Islamabad United is one of the six franchise teams in the Pakistan Super League (PSL) and is the winner of the first and third seasons of the PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.
Sabroso has made its nest in the birdhouse of poultry corporate giants operating in the country by producing delicious and healthy chicken products, sprinkled with love and seasoned with commitment to quality and health.
Leonine Global Sports (LGS) is the proud owner of Islamabad United, the TWO TIMES CHAMPIONS of the Pakistan Super League. Part of the Leonine Global group, Leonine Global Sports is focussed on enabling sports and creating franchises with a mission to provide: 1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4)An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5)A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7)A responsible member on CSR.
Further information is available at:
www.facebook.com/IsbUnitedPSL;
www.facebook.com/LeonineGlobal