February 1, 2021
Islamabad United, the most successful franchise in HBL PSL history and the winner of the first and third editions of the tournament, is happy to announce that Sabroso will be the Title Sponsor of the franchise for PSL 6. Sabroso had previously partnered with the franchise through PSL 4 and PSL 5.
Commenting on the partnership, Salman Sabir, The Chairman of Sabroso said, “We are really excited to continue our relationship with Islamabad United for PSL 6. Islamabad United’s platform is one associated with excellence and our partnership over the past two years with them has been a fruitful one. Sabroso has always invested in Pakistan cricket, and plans to continue to do so in the future. We were one of the main sponsors of the previous domestic cricket system, with our Department team playing in Grade II cricket, and we want to continue to help and promote grassroots and domestic cricket in Pakistan over the coming months. That journey begins with this partnership, with the most successful team in PSL history. Along with Islamabad United we hope we can bring positive to change to our country through our cricket.”
Sharing his thoughts on this partnership Ali Naqvi, the owner of the Franchise said, “We are glad to have Sabroso on board with us for a bigger role this season. Sabroso has supported cricket in Pakistan and has been a trusted partner for us. Their reputation in the Pakistan food industry is unrivalled, and their commitment to it makes this the perfect partnerships for both parties.”
Islamabad United is the most successful team of the Pakistan Super League (PSL); winner of the first and third seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.
AAN – Leonine Sports is the proud owner of Islamabad United, the FIRST CHAMPIONS and the most successful team in the Pakistan Super League. AAN-Leonine Sports is focused on enabling sports and creating franchises with a mission to provide: 1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4) An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5) A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.
The company focuses on the above mission statement by implementing a strategy built around the principle of 4 Es – Excellence, Empowerment, Education and Environment.