Press Release
Immediate release
October 30, 2021
Islamabad United, the most successful franchise in HBL PSL history, and the winner of the first and third editions of the tournament, is pleased to announce the start of a strategic partnership with Jomo Technologies. Under the partnership, JOMO.pk becomes the official fan-gear, fashion outfitter as well as e-commerce partner of the franchise. JOMO.pk will appear on the team’s official playing kits.
The announcement was made at a signing ceremony attended by Pakistan cricket legend Saeed Ajmal, Ahsan Latif (CEO Islamabad United), Ali Khan Bajauri (CEO Jomo) and Omar Saeed (Co-Founder Jomo). Also representing the extended potential of the fashion design strategic partnership was Nabeel Abdullah of Sapphire Group.
“Jomo.pk is one of Pakistan’s fastest growing fashion and sports active wear e-Retailer, catering to thousands of sports and cricket fans across Pakistan”, said Ali Khan Bajauri, CEO of jomo.pk on the occasion. “The passion, precision and persistence required on and off the field to become a two-time PSL Champion are characteristics shared by Jomo. We believe in the best or nothing, and that drives our success in everything we do.”
He further added, “We will strive to continually provide Islamabad and PSL fans with innovative and seamless opportunities to connect with the game, teams and players they love, and our partnership with ISLU is our key initiative to achieve this goal. Jomo as the official Fashion Outfitter of Islamabad United is looking forward to celebrating the resilience of our nation and return of local and international cricket players to Pakistan.”
Regarding the partnership Islamabad United CEO Ahsan Latif said, “We are delighted to partner with one of Pakistan’s foremost e-commerce organizations. This partnership allows us to reach as much of our fan-base as possible. Both our organizations believe in the supremacy of quality, and are aiming to bring international standards and practices to Pakistan. Having access to authentic merchandise is something that can only increase the involvement of our fans, and seeing Pakistan cricket as a whole move towards models which are prevalent around the world is heartening to see. Thus we do believe that this is an ideal partnership for us.”
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Jomo.pk Launched in 2020 Jomo.pk is Pakistan’s premium multi-brand e-commerce fashion store, where customers can shop for their favorite products from a wide assortment of top brands available in the country. With an aim to disrupt and invade the E-Commerce industry in Pakistan, at JOMO, our goal is to revolutionize the perception of E-Commerce in the country. Our dedicated focus on best-in-class technology provides our customers with a seamless end to end online shopping experience.
Islamabad United is the most successful team of the Pakistan Super League (PSL); winner of the first and third seasons of the HBL PSL, in addition to having the highest win percentage in the tournament’s history. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.
AAN – Leonine Sports is the proud owner of Islamabad United, the FIRST CHAMPIONS and the most successful team in the Pakistan Super League. AAN-Leonine Sports is focused on enabling sports and creating franchises with a mission to provide: 1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4) An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5) A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.
The company focuses on the above mission statement by implementing a strategy built around the principle of 4 Es – Excellence, Empowerment, Education and Environment.