FOR IMMEDIATE RELEASE
Lahore, 11th April 2025 – Islamabad United, the most successful franchise in HBL PSL history and the winner of the first, third, and ninth editions of the tournament, is proud to announce its partnership with Mezan Cooking Oil as the Official Title Sponsor. This collaboration highlights the shared values of pursuing excellence, quality and best practice.
Mezan group includes the highly popular Mezan cooking Oil & Banaspati brand that every home and kitchen loves and trusts, Cola Next, the nation’s favourite beverage brand & Mezan Ultra Rich Premium Tea.
Statements from the Partners
On this occasion, Mian Naveed Riaz, Group Managing Director at Mezan said “Cricket runs in our veins, and Mezan runs in our homes and kitchens. This partnership isn’t just about the game, it’s about celebrating the passion that fills every home. It’s the sizzle of the frying pan and the roar of a six all under one name, Mezan.” He further added, “Whether you’re cheering from the stadium or cooking up match time snacks at home, Mezan will be right there with you. Through this title sponsorship, fans will see Mezan’s bold branding on Islamabad United’s kits and around the stadium. This PSL we look forward to celebrating every victorious moment of Islamabad United with Mezan.”
Islamabad United Owner, Ali Naqvi added, “We are delighted to partner with one of Pakistan’s leading organizations. Not only does Mezan Group share our philosophy of bringing international standards and practices to Pakistan, but their drive to enhance sustainability for a better future also aligns perfectly with our pursuit of excellence and environmental protection. Both our organizations have a similar vision for quality and commitment, and we truly believe this is a step towards a long-lasting and productive partnership.”
For media inquiries, please contact: media@leonineglobalsports.com
Islamabad United is the most successful team of the Pakistan Super League (PSL); winner of the first, third and ninth seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.
AAN – Leonine Sports is the proud owner of Islamabad United, the FIRST CHAMPIONS and one of the most successful teams in the Pakistan Super League. AAN-Leonine Sports is focused on enabling sports and creating franchises with a mission to provide: 1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4) An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5) A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.
The company focuses on the above mission statement by implementing a strategy built around the principle of 4 Es – Excellence, Empowerment, Education and Environment.