Lahore, 14th January 2025 – Islamabad United, the most successful franchise in HBL PSL history and the winner of the first, third and ninth editions of the tournament, is excited to announce partnership with Abbott’s leading global nutrition brand, Ensure, as the Official Nutrition and Food Supplement Partner. This collaboration highlights the shared commitment of both organizations to emphasizing the vital role of nutrition in health and wellness.
The partnership between Abbott Nutrition Pakistan’s brand Ensure and Islamabad United marks a significant step in aligning sports with nutrition science, demonstrating how strategic collaborations can enhance strength, vitality and inspire communities.
Islamabad United, embodies a spirit of excellence, resilience, and unity that resonates far beyond the cricket field. This partnership with Ensure, World’s No 1 Nutritional Supplement drink with experience of 50 years with its presence in 85+ countries, marks a significant step forward in prioritizing nutrition & health. Together, Islamabad United and Ensure are committed to inspiring athletes and fans alike to achieve greatness, both on and off the field.
Ensure is a complete and balanced nutrition designed for aging adults who are beginning to feel the signs of aging, both physical and mental, and are motivated to make lifestyle changes that includes specialized nutrition to better manage their aging process.
This partnership will see Ensure providing comprehensive nutritional support to Islamabad United players and giving back to the society by promoting spirit of health and fitness in aging adults who are passionate about cricket, enabling them to live their life to the fullest.
Statements from the Partners
Speaking about the partnership, Mr. Asim Shafiq, General Manager of Abbott Nutrition Pakistan & Iraq, said: “Cricket is a sport that’s played, watched and loved across Pakistan. Abbott and Islamabad United have a major aspect in common that makes this partnership a perfect match. Ensure is the Number 1 Nutritional Supplement Drink in the world and Islamabad United is The Number 1 Team in PSL History with 3 Championship Titles”.
Mr. Ahsan Latif, CEO of Islamabad United, expressed enthusiasm for the collaboration: “Nutrition is the cornerstone of our players’ fitness, resilience, and peak performance throughout the season. Our partnership with Ensure, a global leader in nutrition, goes beyond just meeting dietary needs—it symbolizes a shared commitment to improving health and fitness. Together, we aim to redefine standards in health, fitness and wellbeing, inspiring players and fans alike to embrace the pursuit of greatness.”
For media inquiries, please contact: media@leonineglobalsports.com
Islamabad United is the most successful team of the Pakistan Super League (PSL); winner of the first, third and ninth seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.
AAN – Leonine Sports is the proud owner of Islamabad United, the FIRST CHAMPIONS and one of the most successful teams in the Pakistan Super League. AAN-Leonine Sports is focused on enabling sports and creating franchises with a mission to provide: 1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4) An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5) A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.
The company focuses on the above mission statement by implementing a strategy built around the principle of 4 Es – Excellence, Empowerment, Education and Environment.