Lahore, 11th January 2025 – Islamabad United, the most successful franchise in HBL PSL history and the winner of the first, third and ninth editions of the tournament, is thrilled to announce a partnership with Binance, the world’s leading blockchain ecosystem, as its Official Exchange Partner. This collaboration aims to create an innovative bridge between the worlds of sports and blockchain technology, redefining fan engagement and education in the digital era in Pakistan.
Building on Binance’s global initiatives to make blockchain technology accessible and Islamabad United’s legacy of success and fan loyalty, the partnership is set to bring unprecedented opportunities for cricket enthusiasts to connect with the digital world. Through joint efforts, Binance and Islamabad United will introduce initiatives to raise awareness about blockchain in Pakistan.
The Islamabad United-Binance collaboration will feature fan engagement campaigns and digital activations aimed at empowering fans with knowledge of blockchain technology. Binance’s innovative technology solutions, combined with Islamabad United’s exceptional platform in cricket, aim to deliver unforgettable experiences that connect with a diverse audience.
Speaking on the occasion, Ahsan Latif, CEO of Islamabad United, said: “We are delighted to welcome Binance to the Islamabad United family. As a franchise that values innovation and progress, partnering with a global leader like Binance resonates with our mission. Together, we aim to empower our fans with knowledge about the evolving world of blockchain while celebrating the spirit of cricket.”
Bader Al Kalooti, Regional Growth & Operations Lead, also expressed his enthusiasm: “Cricket has the power to unite and inspire millions, and Islamabad United is at the heart of this in Pakistan. Partnering with Islamabad United offers us an incredible opportunity to connect with fans and introduce blockchain in a meaningful and impactful way. We’re excited to embark on this journey, bringing the worlds of sports and technology closer than ever before.”
Binance is a leading global blockchain ecosystem behind the world’s largest exchange by trading volume and registered users. Binance is trusted by more than 250 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features.
Islamabad United is the most successful team of the Pakistan Super League (PSL); winner of the first, third and ninth seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.
AAN – Leonine Sports is the proud owner of Islamabad United, the FIRST CHAMPIONS and one of the most successful teams in the Pakistan Super League. AAN-Leonine Sports is focused on enabling sports and creating franchises with a mission to provide: 1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4) An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5) A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.
The company focuses on the above mission statement by implementing a strategy built around the principle of 4 Es – Excellence, Empowerment, Education and Environment.