Press Release
Immediate Release
19th April 2024
Lahore, [19th April 2024] – In a gripping conclusion to HBL Pakistan Super League (PSL) Season 9, Islamabad United clinched their third championship title, reaffirming their status as the most successful T20 franchise in PSL history. With victories in the inaugural season of 2016, followed by triumphs in 2018 and now in 2024, Islamabad United has shown prowess, not only on the cricket field but also in their unparalleled success as a business entity.
Their incredible performance as an ensemble, meaningful partnerships with key players from local and multinational companies, along with active engagement across various platforms like television, social media, online spaces, and print media, have all established a new benchmark for success in the league.
PSL Season 9 (2024) statistics and analytics underscore Islamabad United’s dominance, claiming top spot across various digital platforms. With a staggering fan base exceeding 6 million, the franchise boasted an impressive digital footprint, with 3000 posts on social media generating an average of over 400 million impressions (250K impressions per post; highest among all franchises) and attracting a combined daily viewership of over 100K across all social channels.
This enhanced interactivity with fans across all social media platforms also resulted in a remarkable 250K+ follower growth, marking the highest percentage follower growth on Instagram among all franchises at an unrivaled 19%. The organic engagement achieved through the produced content stood at an impressive 20 million + figure, valued at 2 million + US dollars.
Embracing the latest trends in digital content creation, the franchise actively utilized platforms such as Reels and YouTube shorts to captivate fans and reach a wider audience. This was achieved through strategic planning and action in conjunction with our illustrious sponsors, whereby the social media team curated an extensive collection of video content, amassing an impressive 125.5 million video views.
Islamabad United’s digital presence not only cemented their position as the number one brand of PSL but also served as a testament to their unwavering fan base and widespread appeal.
In addition to the digital dominance, United’s strong ethos of creating value for its wide-ranging local and multinational sponsors and collaborators was highlighted through smart sponsorship activation strategies benefiting partners such as foodpanda, Tim Hortons, Fast Cables, TCL Electronics, and Tetra Pak with bolstered brand visibility, enhanced brand engagement, amplified sponsorship value, and substantial ROI that transcends the limits of the game.
As Islamabad United celebrates their latest triumph on the cricket field, they, along with their sponsors and fans, also revel in the glow of everyone’s collective success, epitomizing the seamless integration of sporting excellence, strategic marketing, and enterprising business acumen. With each victory, Islamabad United reinforces their legacy as champions both on and off the field, setting the standard for success in the dynamic world of cricket and beyond.
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Islamabad United is the most successful team in the Pakistan Super League (PSL), having won the tournaments in the first, third, and ninth seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.
AAN – Leonine Sports is the proud owner of Islamabad United, the FIRST CHAMPIONS and one of the most successful teams in the Pakistan Super League. AAN-Leonine Sports is focused on enabling sports and creating franchises with a mission to provide: 1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4) An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5) A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.
The company focuses on the above mission statement by implementing a strategy built around the principle of 4 Es – Excellence, Empowerment, Education and Environment.