Press Release
Immediate Release
15th February 2024
Lahore, [15th February 2024] – Islamabad United, the most successful PSL franchise and champion of its first and third editions, is pleased to announce its association with Uniworth – a leading Pakistani menswear brand with an extensive clothing and accessory range spanning from smart casual to formalwear for all occasions, for PSL 9.
Uniworth will partner with Islamabad United, granting access to its extensive network of retail stores in Pakistan. This collaboration will showcase and sell Islamabad United’s exclusive apparel and merchandise, including the Alpha Collection; United’s new athleisure range by Gym Armour, and the Red Hot Originals; Islamabad United’s official clothing line for the PSL tournament.
Pleased about the prospects for Islamabad United fans and followers to connect with the brand on a tangible and long-term basis, Haris Mir, General Manager Marketing and Commercial, Islamabad United, said, “We are pleased to welcome Uniworth into the Islamabad United family for PSL 9. This partnership expands United’s reach by enhancing the accessibility of our exclusive fitness apparel and merchandise to cricket and sports fans through Uniworth’s extensive retail network. While the collaboration brings together cricket enthusiasts and fashion lovers alike, it also extends our presence beyond the tournament, ensuring year-round engagement with our fans and followers.”
Najeeb Ullah, Country Manager of Uniworth, expressed his enthusiasm and said that through this collaboration with Islamabad United, Uniworth is investing in the future superstars of Pakistani cricket. “Our collaboration goes beyond sponsorship; it’s a joyful celebration of shared values and a testament to our dedication to a prosperous Pakistan,” he added.
As Islamabad United and Uniworth join forces, fans can expect to see a new era of style dominance on the national stage.
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Islamabad United is the most successful team of the Pakistan Super League (PSL); winner of the first and third seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.
Uniworth one of Pakistan’s oldest menswear brands, has been shaping wardrobes since 1971 with a commitment to elegance and style. From smart casual to formal attire, Uniworth caters to every occasion with a range of clothing and accessories. Offering made-to-measure services and a wide network of retail outlets across major cities, Uniworth ensures suave men always look their best, whether it’s for a high-profile meeting or a special celebration.
AAN – Leonine Sports is the proud owner of Islamabad United, the FIRST CHAMPIONS and one of the most successful teams in the Pakistan Super League. AAN-Leonine Sports is focused on enabling sports and creating franchises with a mission to provide: 1) A truly global experience on sports entertainment;
2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4) An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5) A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.
The company focuses on the above mission statement by implementing a strategy built around the principle of 4 Es – Excellence, Empowerment, Education and Environment.