Islamabad United Signs Partnership with Dosti-Channel FM98

FM98 will be Official Urdu Radio Partner of PSL Champions

Lahore, 23 January 2019 – Islamabad United, the winners of two of the first three HBL PSL’s, is proud to announce its partnership with Dosti-Channel FM98 as the official Urdu Radio partner of the franchise.

As part of the partnership FM98 will have access to exclusive content from Islamabad United, including appearances by Islamabad United stars on its programming. FM98 will also help in the promotion of the Islamabad United brand in the lead up to, and during, the fourth season of the HBL PSL.

Launched in 2017 FM98 is a collaboration between Radio Pakistan and China Radio International.

Regarding the partnership, Chen Xiang, Director FM98 Dosti-Channel said, “We are pleased to partner with Islamabad United, and we hope that this partnership is to be a fruitful one for both parties. FM98 has the passion to present a positive image of Pakistan and present its true self, and few things in Pakistan encapsulate that quite like the Pakistan Super League. Islamabad United, as the most successful franchise in the league, thus represent the most positive image of the PSL too. We look forward to supporting and promoting the fourth season of the Pakistan Super League.”

Adding to those views, Islamabad United owner Ali Naqvi said, “We are delighted to partner with FM98. This partnership represents our aims and goals which are to partner the best in the world with the best in Pakistan, and improve the standard of the local product. This is a vision that we have for our team, and it’s the vision that we have for the country too – and with that in mind the partnership with FM98 was an obvious one for us.”

Islamabad United is one of the six franchise teams in the Pakistan Super League (PSL) and is the winner of the first and third seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.

Leonine Global Sports(LGS) is the proud owner of Islamabad United, the FIRST CHAMPIONS of the Pakistan Super League. Part of the Leonine Global group, Leonine Global Sports is focussed on enabling sports and creating franchises with a mission to provide: 1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4)An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5)A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7)A responsible member on CSR.

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