PTV Sports will be Official Sports Media Partner of PSL Champions
Lahore, 23 January 2019 – Islamabad United, the winners of two of the first three editions of the HBL PSL and the defending champions for PSL4, is proud to announce its partnership with PTV Sports as the official sports media partner of the franchise.
As part of the partnership PTV Sports will have access to exclusive content from Islamabad United, including appearances by Islamabad United stars on its shows. PTV Sports will also help in the promotion of the Islamabad United brand in the lead up to, and during, the fourth season of the HBL PSL.
Regarding the partnership, Islamabad United owner, Ali Naqvi said, “We are absolutely thrilled to partner with the leading sports channel in Pakistan. The history of Pakistani sports, particularly cricket, cannot be separated from the work that PTV has done in the decades past. Considering that it is one of the national channels in the country, the reach that it has will allow us to promote our brand to every corner of Pakistan. In addition to that, PTV’s network will allow us to reach those segments of our fanbase that we might not otherwise reach via social media or even cable TV channels. We look forward to working with PTV Sports in this regard.”
In addition, Arshad Khan, the Managing Director of PTV stated, “PTV Sports has prided itself on being at the forefront of everything sports related in this country. From bringing great foreign players back to Pakistan to the promotion of cricket, both domestic and international, in the country. With that in mind it was a no brainer for us to partner with the PSL champions who represent a united Pakistan. With the rise of their young Pakistani core we are confident that Islamabad United’s success will be long lasting, as will this partnership.”
Islamabad United is the most successful of the six franchise teams in the Pakistan Super League (PSL), and is the winner of the first and third seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.
Leonine Global Sports (LGS) is the proud owner of Islamabad United, the FIRST CHAMPIONS of the Pakistan Super League. Part of the Leonine Global group, Leonine Global Sports is focussed on enabling sports and creating franchises with a mission to provide: 1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4)An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5)A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7)A responsible member on CSR.
Further information is available at:
www.facebook.com/IsbUnitedPSL;
www.facebook.com/LeonineGlobal