GroupExpress will be Official Publications Partner of PSL Champions
Lahore, 23January 2019 – Islamabad United, the winners of the inaugural HBL PSL and the defending champion for PSL 4, is proud to announce its partnership with Express Publications Group as the official publicationspartner of the franchise.
As part of the partnership Express Tribune and Roznama Express – Pakistan’s most widely circulated Urdu newspaper – will have access to exclusive content from Islamabad United, including interviews with the franchise’s players. Daily Express, Express Tribune and other publications and websites under the media group will also help in the promotion of the Islamabad United brand in the lead up to, and during, the fourth season of the HBL PSL.
Regarding the partnership, Ijaz-ul-Haq, the Chief Operating Officer of Express News said, “We began our partnership with Islamabad United in January of last year, and from the launch event to the tournament itself the partnership was a fruitful one for us. What Islamabad United represents – the success and professionalism that have led to them making their mark in the PSL as the most successful franchise – aligns well with our vision and goals. Thus, we look forward to promoting and supporting them for this season of the Pakistan Super League too.”
Corroborating those sentiments,Islamabad United owner Ali Naqvi said, “We are delighted to partner with one of Pakistan’s leading media groups. Express, in all its platforms, is a by-word for excellence, and represents the values that Islamabad United is proud to be associated with too. Their work with us over the past year or so made the decision to renew this partnership a no-brainer for us.Considering the reach and reputation that Express has means that this partnership allows us to reach as much of our fanbase as possible. Both organizationsbelieve in the supremacy of quality and are aiming to bring international standards and practices to Pakistan. Hence we believe that this is the ideal partnership for us.”
Islamabad United is one of the six franchise teams in the Pakistan Super League (PSL) and is the winner of the first and third editions of the PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.
Leonine Global Sports(LGS) is the proud owner of Islamabad United, the FIRST CHAMPIONS of the Pakistan Super League. Part of the Leonine Global group, Leonine Global Sports is focussed on enabling sports and creating franchises with a mission to provide: 1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4)An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5)A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7)A responsible member on CSR.
Further information is available at:
www.facebook.com/IsbUnitedPSL;