Samaa will continue to be Official News Media Partner of PSL Champions
Lahore, 23 January 2019 – Islamabad United, the winners of two of the first three HBL PSL’s, is proud to announce its partnership with Samaa TV as the official news media partner of the franchise. Samaa TV and Islamabad United had a similar partnership for HBL PSL Season 3 as well.
As part of the partnership Samaa TV will have access to exclusive content from Islamabad United, including appearances by Islamabad United stars on its shows. Samaa TV will also help in the promotion of the Islamabad United brand in the lead up to, and during, the fourth season of the HBL PSL.
Regarding the partnership, Zafar Siddiqui, the Chairman of Samaa TV said, “We are ecstatic to continue our partnership with Islamabad United, and we hope that this partnership continues to be a fruitful one for both parties. What Islamabad United represents on and off the field is something all of us can get behind, and we look forward to promoting and supporting them for the fourth season of the Pakistan Super League as well.”
Adding to those sentiments, Islamabad United owner Ali Naqvi said, “We are delighted to continue our partnership with one of Pakistan’s leading news channels. Their work and reputation in the Pakistani media industry, and their work with us over the past twelve months, made our decision to associate with them an easy one for us. Considering the reach and reputation that Samaa has means that this partnership allows us to reach as much of our fanbase as possible. Both organizations believe in the supremacy of quality, and are aiming to bring international standards and practices to Pakistan. Thus, we believe that this is the ideal partnership for us.”
Islamabad United is one of the six franchise teams in the Pakistan Super League (PSL) and is the winner of the first and third seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.
Leonine Global Sports(LGS) is the proud owner of Islamabad United, the FIRST CHAMPIONS of the Pakistan Super League. Part of the Leonine Global group, Leonine Global Sports is focussed on enabling sports and creating franchises with a mission to provide: 1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4)An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5)A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7)A responsible member on CSR.
Further information is available at:
www.facebook.com/IsbUnitedPSL;
www.facebook.com/LeonineGlobal