Press Release Immediate Release
6th February 2024
Lahore, [6th February 2024] – Islamabad United, the two-time champion franchise of the PSL series, is pleased to announce its new partnership with TCL Pakistan for the upcoming PSL 9. TCL Electronics is a leading global TV industry player, which was founded in 1981. It has a global presence in 160+ countries and is the world’s second-largest TV manufacturer and Pakistan’s top TV brand.
The powerful collaboration between the most successful PSL outfit and the Global top-2 TV brand will give Islamabad United fans more opportunities to engage with the franchise, while also increasing TCL’s expanding footprint in sport by becoming the team’s official TV partner.
“We are thrilled to partner with Islamabad United, one of the most prestigious T20 cricket franchises of the PSL,” said Majid Khan Niazi, Marketing Director, TCL Middle East and Africa. “This collaboration not only allows us to showcase our cutting-edge XL screens, ensuring that fans never miss a thrilling moment in matches, but also opens doors to creating engaging fan experiences. Just as cricket unites global audiences, our values of progression, positivity, and inspiration align perfectly with United’s, and we’re excited to work together to ignite the passion of cricket enthusiasts far and wide.”
Haris Mir, General Manager Marketing and Commercial, Islamabad United, said, “We are excited to welcome TCL Pakistan to the lineup of Islamabad United’s distinguished Pakistani and multinational partners. As our collective initiatives grow from strength to strength, the partnership also presents an unparalleled opportunity to deeply connect with our loyal fans. With a global chain like TCL onboard, we are poised to elevate the viewing experience for fans across the region by offering not only cutting-edge technology through TCL’s innovative TV solutions, but also by creating touchpoints with fans through a range of co-branded products and unique fan engagement initiatives. Furthermore, we are excited about launching Islamabad United’s Red Hot Series products in collaboration with TCL and setting new standards of excellence in sports entertainment.”
Islamabad United and TCL will provide United’s fans with exclusive co-branded products, exciting deals, and enriching fan engagement experiences like live communal events and opportunities to participate in competitions and games, with the lucky winners receiving official Islamabad United gifts and merchandise.
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